TIPS FOR IMPROVING YOUR LEAD PROSPECTING
Lead generation, getting enough high quality leads to fill your sales pipeline and always will be an ongoing challenge. Although inbound marketing and marketing automation have gone a long way in helping to generate good leads for businesses, Sales still has to embrace the traditional way of prospecting and self-generated leads at the same time. 1. Develop an ideal customer profile and use it Sharpen your energy on leads that best suit your ideal customer profile. Both the organizations and the individuals you want as customers. What divides your best and worst customers? What are their traits and demographics? What organizations/affiliations do they belong to? 2. Communicate with your best customers How much do you really know about your customers? A simple phone call can make plenty of useful data. Ask your customers why they preferred to work with you? Is that the identical reason they persist doing business with...